Recommended 91 octane (95 RON) or higher fuel (R+M)/2.
Values shown are nominal. Performance may vary by country and region.
Standard and optional fuel systems may vary by country.
See motorcycle owner’s manual for complete details.
Estimated from fuel economy tests on a sample motorcycle from the corresponding family conducted by Harley-Davidson under ideal laboratory conditions. Not all motorcycle models undergo fuel economy testing. Fuel economy and mileage may vary among motorcycle models within a family. Your mileage may vary depending on your personal riding habits, weather conditions, trip length, vehicle condition and vehicle configuration and other conditions. Break-in mileage may vary.
Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices exclude tax, title, licensing, registration fees, destination charges, surcharges (attributable to raw materials costs in the product supply chain), added accessories, and additional dealer charges, if any, and are subject to change. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
Measurement reflects 180 lb. (81.7 kg) operator weight.
North America security system includes immobilizer; outside North America the security system includes immobilizer and siren.
Standard and optional wheels may vary by country and region.
Financing Offer available only on new Harley‑Davidson®motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.39% APR offer is available on new Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Road Glide® Limited motorcycle in Vivid Black with an MSRP of $29,399, no down payment and amount financed of $29,399, 60 month repayment term, and 6.39% APR results in monthly payments of $573.71. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.
Financing Offer available for Used Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.79% APR offer is available on Used Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2015 Softail® Deluxe model in Vivid Black with a sale price of $17,845, no down payment and amount financed of $17,845, 60 month repayment term, and 7.79% APR results in monthly payments of $360.04 In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.
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Prices listed are the Manufacturer’s Suggested Retail Prices(MSRP).MSRP excludes tax, title, licensing, registration fees, destination charges (including freight, handling and processing), surcharges (attributable to raw materials cost in the product supply chain), dealer-added accessories and installation, and additional dealer charges, if any. Harley-Davidson charges dealers for destination charges (including freight, handling and processing) and may make a profit on those charges.Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.59% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Heritage Classic 114 in Vivid Black with an MSRP of $21,199, 10% down payment and amount financed of $19,079.10, 60 month repayment term, and 6.59% APR results in monthly payments of $374.11. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
Financing Offer available only on used Harley‑Davidson motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify.9.64% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant's past credit performance and the term of the loan.For example, a 2020 Softail Deluxe model in Vivid Black with a sale price of $18,049, no down payment and amount financed of $18,049, 60 month repayment term, and 9.64% APR results in monthly payments of $380.30.In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson®Dealership for details.
The creditor and issuer of the Harley‑Davidson®Visa®card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.
Financing offer available only to Active United States Military personnel and only on Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Not all applicants will qualify. No Money Down offer is available only to well-qualified credit tier applicants. 9.14% APR offer is available only to the highest credit tier applicants and only for up to 60 months term. The APR and down payment may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standardmotorcycle in Vivid Black with an MSRP of $14,399, no down payment and amount financed of $14,399, 60 month repayment term and 9.14% APR results in monthly payments of $299.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions and limitations may apply. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details. Active Military includes: United States Army, Navy, Marine, Air Force, Coast Guard, National Guard and Reserves.
*Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Nightster® motorcycle in Vivid Black with an MSRP of $13,499 a 10% down payment and amount financed of $12,149.10, 84-month repayment term, and 11.74% APR results in monthly payments of $212.78. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
*Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standard motorcycle in Vivid Black with an MSRP of $14,399, a 10% down payment and amount financed of $12,959.10, 84-month repayment term, and 11.74% APR results in monthly payments of $226.97. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
*Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Street Glide® Standard motorcycle in Vivid Black with an MSRP of $21,999, a 10% down payment and amount financed of $19,799.10, 96-month repayment term, and 12.74% APR results in monthly payments of $329.90. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
Prices listed are generally the Manufacturer’s Suggested Retail Price (MSRP), excluding taxes, shipping, added accessories, added additional dealer charges and are subject to change without notice. Prices and selection at local dealerships may vary. All taxes are extra. STACYC reserves the right without prior notice to discontinue at any time any of the items herein or change specifications or designs without incurring any obligation to the customer. All items are subject to availability and prior sale by our dealers.
Riding range estimates provided following the SAE J2982 and are based on expected performance of a fully-charged battery when operated under specified conditions. Actual range will vary depending on riding habits, ambient weather and equipment conditions.
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Free DC Fast Charging at participating H-D dealerships and 500 kw hours at Electrify America Charge Stations.
Potential government incentives are identified for informational purposes only. Federal tax credit may be 10% of the cost of the qualified vehicle, up to $2,500. Availability and eligibility vary, may change without notice and are beyond the control of Harley-Davidson. Eligibility and amount of credits and rebates depend on your personal situation. Please consult your tax professional and your state or federal agency for details and eligibility requirements.
Surcharges attributable to raw materials costs in the product supply chain
$1,000 Customization Credit
*$1,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Cruiser Motorcycles valid at participating Harley-Davidson® U.S. dealerships including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Cruiser motorcycles available and in stock at participating H-D dealers between March 8, 2024 and May 31, 2024. Offer may not be available in all states. Anniversary models are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
$0 Down and Low APR (1.99%) Finance Offer
*Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Cruiser motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Anniversary models are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant's past credit performance and the term of the loan. Financing offer is available only for up to a 48 month term. For example, a 2023 Low Rider® S motorcycle in Vivid Black with an MSRP of $18,199, no down payment and amount financed of $18,199, 48 month repayment term, and 1.99% APR results in monthly payments of $394.75. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by May 31, 2024. This Financing Offer is valid during the period of March 8, 2024, to May 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.N/A
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Terms, conditions, and additional fees apply. Motorcycles may be ineligible for return due to excess wear and tear, excessive modifications, or other conditions.
Financing Offer available only on New Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 8.99% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant s past credit performance and the term of the loan. For example, a 2024 Road Glide® inBilliard Gray with an MSRP of $26,599, 10% down payment and amount financed of $23,939.10, 48-month repayment term, and 8.99% APR results in 47 monthly payments of$321.61 and a 48th balloon payment of$16,078.96. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of May 1, 2024 - June 30, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
*Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Grand American Touring and Adventure Touring motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Anniversary, CVO™, Trike, Cruiser and Icons models are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 48-month term. For example, a 2023 Road Glide® ST motorcycle in Vivid Black with an MSRP of $29,999, no down payment and amount financed of $29,999, 48-month repayment term, and 1.99% APR results in monthly payments of $650.70. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by June 30, 2024. This Financing Offer is valid during the period of June 1, 2024, to June 30, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
**$1,000 or $2,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson® Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Grand American Touring and Adventure Touring Motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring and Adventure Touring motorcycles available and in stock at participating H-D® dealers between June 1, 2024 and June 30, 2024. Offer may not be available in all states. Touring models Road King® Special and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary, CVO™, Trike, Cruiser and Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
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Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices exclude tax, title, licensing, registration fees, destination charges, surcharges (attributable to raw materials costs in the product supply chain), added accessories, and additional dealer charges, if any, and are subject to change. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
*Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike andCruiser motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Anniversary, CVO and Icons models are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 48 month term. For example, a 2023 Street Glide® ST motorcycle in White Sand Pearl with an MSRP of $30,749, no down payment and amount financed of $30,749, 48 month repayment term, and 1.99% APR results in monthly payments of $666.97. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by May 31, 2024. This Financing Offer is valid during the period of April 1, 2024, to May 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
*$1,000 or $2,000 Trade-In Credit on select Grand American Touring, Adventure Touring, Trike and Cruiser Motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike and Cruiser motorcycles available and in stock at participating H-D dealers between April 1, 2024 and May 31, 2024.Offer may not be available in all states. Touring models Road King Special® and Electra Glide® Highway King are excluded. Harley-Davidson Anniversary, CVO™, Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details.
H-D™ H.O.G.™ Elite Visa® cardmembers who use their card May 1, 2024, through August 31, 2024, (promotion period) to rent a Harley-Davidson motorcycle through EagleRider Rentals & Tours will earn 6 points per $1 of spend in Net Purchases. H-D™ Visa Signature® cardmembers who use their card May 1, 2024, through August 31, 2024, (promotion period) to rent a Harley-Davidson motorcycle through EagleRider Rentals & Tours will earn 4 points per $1 of spend in Net Purchases.Net Purchases are purchases minus returns and credits. Not all transactions are considered to be Purchases and eligible to earn rewards, such as transactions posting as Convenience Checks; Balance Transfers; Advances (including ATM withdrawals, wire transfers, traveler’s checks, money orders, foreign cash transactions, betting transactions, and lottery tickets); interest charges and fees; credit insurance premiums; and transactions to (i) fund certain prepaid card products, (ii) buy currency from the U.S. Mint, or (iii) buy cash convertible items. U.S. Bank cannot control how merchants choose to classify their business and reserves the right to determine which purchases qualify. Must be booked directly through EagleRider Rentals & Tours rather than a booking site. Genuine Rewards points awarded but not redeemed will expire 3 years from the date the points were awarded on December 31, at 11 p.m. CST, of the expiration year.
The creditor and issuer of the Harley-Davidson® H.O.G.™ Elite Visa Signature® card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.
Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to a 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Road Glide® motorcycle in Billiard Gray with an MSRP of $25,999, 10% down payment and amount financed of $23,399.10, 96-month repayment term, and 12.74% APR results in monthly payments of $389.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.84% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Nightster® motorcycle in Billiard Gray with an MSRP of $11,999, 10% down payment and amount financed of $10,799.10, 84-month repayment term, and 11.84% APR results in monthly payments of $189.14. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
FAQs
What does Harley-Davidson OEM mean? ›
OEM stands for Original Equipment Manufacturer. They are motorcycle parts and accessories made by the original motorcycle manufacturer, such as Honda, Yamaha, Harley Davidson, Ducati, and so on. Therefore, OEM motorcycle parts are brand new and original.
What is a full service on a Harley? ›A full service would typically include changing engine oil/filter, primary, and trans fluids. After that a service would depend on the mileage and what is required in the service manual for the vehicle. Other things in a service would include checking brakes, tires, lights, brake fluid, and critical fasteners.
Where is the 6 digit security code on a Harley-Davidson gift card? ›To check your card balance or recent activity, enter the card number and the security code on the bottom of your gift card.
Do Harley-Davidson parts come from China? ›Harley, the world's largest manufacturer of heavyweight motorcycles, doesn't disclose where most of the parts are sourced, but industry sources say the company gets them from the U.S., Japan, Italy, Mexico, China, Australia and other countries.
Is it better to buy OEM parts or aftermarket? ›OEM parts tend to be more expensive, but are easier to choose and usually are backed by a one-year warranty. Some aftermarket parts are equal to or better than the OEM part. If the price seems too good to be true, beware of poor quality parts.
Are OEM parts the same as original? ›Every piece of the car as it exits the factory is an original part. Anything that is replaced, including a tail light, is no longer an original part. However, OEM parts are the same as the original in the sense that they are made by the same manufacturer, with the same materials, to the same specifications.
How long can a Harley go without an oil change? ›The bike can be run up to 5,000 to 6,000 miles using Semi-synthetic oil. However, fully synthetic oil may be used for every 7,000 to 10,000 miles, as per Rips & Rides. After this all, changing oil of the bike may vary reliant on some diverse issues and these include: 1.
How often should you do a 3 hole oil change in Harley-Davidson? ›While some may recommend having different intervals for all 3 components, we like to change the oil in all 3 every time we do a change, which is typically every 3000-4000 miles. Consult your owner's manual for recommended numbers, but the fresher you keep the oil, the better the bike will run.
What credit score do you need for a Harley-Davidson credit card? ›The Harley-Davidson® Credit Card credit score requirement is 700 or better. That means people with good credit or better have a shot at getting approved for the Harley-Davidson® Credit Card.
How do I find my Harley PIN number? ›The current PIN will appear on the odometer screen. The first digit should be blinking. Press the right turn signal indicator one time and release. The new digit (a) will replace the current number in the odometer window, and you will advance to the next digit.
Who makes Harley engines? ›
Harley-Davidson engines are a line of engines manufactured since 1903 in Milwaukee, Wisconsin by the Harley-Davidson company for use in its motorcycles. Harley-Davidson engines are now made at Harley-Davidson Motor Company's Pilgrim Road Powertrain Operations facility in Menomonee Falls, Wisconsin.
Are Harley Davidsons 100% American-made? ›All Harley-Davidsons Sold in USA are 100% US assembled. not all “parts” are US made, no. Some are partially disassembled, shipped to Europe or SE Asia, to be final Assembled and sold in those parts of the world, Modern Harleys are only 70% US made parts.
What country owns Harley-Davidson? ›Harley-Davidson, Inc.
(H-D, or simply Harley) is an American motorcycle manufacturer headquartered in Milwaukee, Wisconsin, United States. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycles.
The bicycle industry of the world is well served by a number of skilled makers of bicycles. These factories fall into two general groups, which also overlap: OEM (Original Equipment Manufacturers) and ODM (Original Design Manufactures).
Is OEM and replica the same? ›Legitimacy: OEM shoes are produced legally as manufacturers collaborate with brands to create footwear according to their specifications. On the other hand, Class A shoes are considered counterfeit or replica products, infringing on intellectual property rights and lacking authorization from the original brand owners.
What is the difference between OEM and ODM? ›OEMs have the capability to manufacture designed products, but they often lack design capabilities. ODMs have the capability to design products for their clients and will typically have the manufacturing expertise too, but there are some ODMs that only perform the design side of the equation.
What does the title OEM mean? ›An original equipment manufacturer (OEM) is a company whose goods are used as components in the products of another company, known as a value-added reseller (VAR). The VAR works closely with the OEM, which often customizes designs based on the VAR's needs and specifications.